Our Mission
FOUNDERS45 is a female-founded art and styling consultancy based in Tel Aviv. We believe meaningful art and well-thought-of design create better places for ideas and beings to interact, focus and live in.
We work with a diverse network of artists, artisans, design studios, and fabricators whose work we strongly appreciate. With them, we focus on creating a sense of physical and visual harmony between existing interior designs to new art and styling collections in any provided space.
FOUNDERS45 is a testing ground for impactful collections merging traditional principles and contemporary ideas. This essence of continuity is key to us and guides our inspiring collaborations with architects, designers, and clients.
We’re all dreamers-explorers that see a space together, envision something completely unique - a collection that tells your story through form, color, and material - and naturally, end up with something strangely familiar: the visual realization of what makes you happy and what you deem comfortable.
The Founder
Roni Kochavi founded FOUNDERS45 after years of working with some of the world’s leaders in the luxury hospitality industry. An Interior designer, experienced art director, and consultant, she has partaken in a wide range of projects overseas like flagship stores, private villas, premium hotels, and faraway resorts.
Growing up, Roni daydreamed in her parents’ backyard about a future career that combines the things she’s most passionate about - the worlds of art, design, and architecture history. Today, Roni brings enthusiasm and creativity to every project she's involved in from concept to execution.
Roni is an appreciator of beautiful things, a certified interior designer (B.Des.) from the Department of Interior Architecture and Design at Shenkar School of Design, Engineering, and Art, and holds a Master of Arts (M.A.) focused on art history from the Faculty of Arts at TAU.